The VIA Icon
Inspired by the scallop shell, an ancient Christian symbol of pilgrimage (i.e. the whole Christian life), and more specifically, the logo for the Camino de Santiago pilgrimage route in Spain, the VIA icon depicts movement.
When viewed from the top to the bottom, individual lines converge on one word: VIA. This represents the unique paths that individuals take in carrying out their lives and pursuing their deepest desires in freedom. The deepest desire of every human heart is joy that results from a love that never ends -- love that has been made manifest in the person of Jesus Christ, who is the way, the truth, and the life (cf. Jn. 14:6).
When viewed from bottom to top, stemming from the VIA (i.e. the person of Christ), disciples go forth each into his or her own “culture” -- family, friends, activities, etc. And, each person has particular gifts necessary for bringing the Gospel to each sector of society. The bursting or radiating forth from the word VIA depicts the Word of God carried out into the world through witnesses who live The Way.
A noticeable letter “V” holds one’s focus in the center of the icon, reinforcing the “V” in VIA. The colored panels, with a gradient fill was inspired by the stained glass windows at St. Peter in Chains Cathedral in Cincinnati, and the four colors represent the four pillars of VIA: Youth, Ministers, Missionaries, and Athletes.
The individual event logos feature the horizontal VIA icon, with a text block containing the name of the event itself. The event text is smaller than the VIA text to represent how any event or formation opportunity we run flows from something bigger than that event, and that the event serves as an invitation into VIA -- a way of life.